THE HUMAN SIDE OF IT
What if the cloud had a first name?The Challenge
Cogeco Peer 1 needed to explain services like cloud hosting, colocation, and managed IT in busy transit spaces. The work had to read quickly and give people a way into an invisible, technical subject.
The Idea
Give the technology a first name. D.O.U.G., A.L.I.C.E., and F.R.E.D. connect individual experts to specific services. Oversized names create the hook, and portraits introduce the people keeping everything running.
My Role
I developed the concept and visual direction, then designed the layouts, typography, and image treatments across billboards, station posters, digital displays, and larger transit placements.
The Outcome
An outdoor campaign that pairs enterprise services with actual people, using a consistent naming device to connect the different messages.