CONVERGED
What does a converged data platform look like?The Challenge
MapR brings different types and sources of data together in one platform. The technology is complicated, and most of what it does is invisible. We needed a way to show the idea quickly.
The Idea
Separate pieces become one picture. Blocks and image fragments come together inside a grid, turning convergence into something you can actually see. The structure also gives each layout a recognizable rhythm.
My Role
I developed the visual concept, grid system, image treatments, typography, and art direction, then applied them across brochures, digital materials, and billboards.
The Outcome
One visual idea that works at different scales, from a printed page to a billboard, and gives an abstract data story a concrete form.