FILE MANIAC
How do you let I.T. managers know they have a file management problem?To capture the feeling of being buried alive in files—a common experience for IT professionals—we created an ad campaign. Our idea? A visual of a guy literally trapped in a sea of folders, symbolizing the overwhelming nature of file management—because who hasn't felt like that at some point? We also cooked up a funny video where his family stages a full-blown intervention for his file-hoarding problem.
My role? I designed the core visual—that striking image of folder-induced claustrophobia—and, working with limited resources, helped the video team develop a skit that was equal parts funny and relatable. The campaign aimed to provide valuable information in a way that was both off-the-wall and unforgettable.