GORILLA RUN
Can we make glass for devices fun for millennials?The Challenge
Make device glass exciting for millennials and create buzz around CES—without relying on traditional product demos or tech-heavy messaging.
The Idea
Ride the wave of the Facebook games craze by launching a playful trivia-based game called “Gorilla Run,” where users help a gorilla make an epic trek to CES. Each correct answer brings them closer to the finish line, and to winning devices featuring Gorilla Glass.
My Role
I designed the game experience, transforming the CES journey into a fun, interactive adventure. The focus was on simplicity, engagement, and entertainment. Because nobody wants a complicated gorilla rescue mission.
The Outcome
A highly engaging campaign that captured attention, sparked excitement, and turned product education into play. The result? A memorable brand moment, and a stampede of users eager to win (and learn about) Gorilla Glass.