CALIFORNIA WILD
Can AI help an existing idea roam a little farther?The Challenge
I made the first two posters in Adobe, with a mouse and a lot of clicking. I wanted to expand the collection using AI while keeping the layered shapes, muted colors, small animals, and weathered print texture that defined the originals.
The Idea
Let the landscape lead. Each poster pairs a California animal with its habitat, leaving the animal as a small discovery inside the larger scene.
My Role
I chose the animals and locations, directed the AI-generated imagery, refined the compositions, and developed the layout and typography across the series.
The Outcome
An expanded wildlife collection that carries the original visual direction into a different production process, with the same relationship between landscape, animal, and typography.