WANTED
What if a finance ad gave entrepreneurs a little credit?The Challenge
SageOne needed a campaign for people building their own businesses. We wanted to recognize their ambition while introducing the practical help an accounting app could offer.
The Idea
Rework the classic wanted poster. The people being sought are entrepreneurs doing interesting things, and the reward is an easier way to handle their finances.
My Role
I developed the concept and designed the campaign, including the imagery, typography, and layouts.
The Outcome
A familiar format with a different purpose, giving business owners the starring role and SageOne a straightforward way into the conversation.