REIMAGINE
Can a server be more than a bunch of hardware in a box?To portray HP servers as portals to the digital world—not just boxes of wires and chips—we created an ad where you could peek through the server's grill and see all these dynamic images swirling around. It was our way of showing how HP servers connect businesses to this massive digital world, fueling innovation and growth.
My role in this digital adventure? I was the captain of this HP server ad. I came up with the idea of showcasing the server in a super clean, minimalist setting (because our target audience digs that kind of thing). Then, I basically built the server image from scratch, obsessing over every tiny detail. I even spent hours retouching the images, making sure they jump off the screen. The goal? To create a visually stunning ad that showed off the server's sleek design and its powerful potential.