REIMAGINE
Can a server be more than a bunch of hardware in a box?The Challenge
Reframe how HP servers are perceived, not as hardware, but as gateways to the digital world that powers innovation and growth.
The Idea
We designed an ad that lets you “peek” through the server’s grill and glimpse dynamic, swirling imagery—representing the vast digital ecosystems HP technology opens up for businesses.
My Role
I led the creative concept and execution. I envisioned the server in a clean, minimalist space to appeal to a design-savvy audience, and built the image from scratch. Retouching every detail to make the visuals pop with precision.
The Outcome
A sleek, visually captivating ad that moved beyond tech specs to highlight the power and potential behind HP’s server technology.