DOUGHNUTS
Can doughnuts help explain a marketing tool?The Challenge
Google needed to explain Ads Smart Campaigns to small business owners in a format that felt approachable and easy to follow.
The Idea
Build the infographic around doughnuts. A familiar small-business setting gives the product story something concrete to connect to, while the illustrations help carry the information through the layout.
My Role
I designed the infographic, including the doughnut illustrations, color palette, and information hierarchy.
The Outcome
An illustrated explainer that brings a digital marketing product into a recognizable business context. Doughnuts also happen to be a reasonably good way to get my attention.