LOCAL SERVICES ADS
How do you help local businesses look like a big deal?The Challenge
Google needed to explain Local Services Ads to busy business owners. The campaign had to make the product and its benefits easy to understand across print, direct mail, and outdoor advertising.
The Idea
Make the local pros the stars. Painters, landscapers, real estate agents, and other business owners appear alongside their Google profiles, bringing the product into the same picture as the people using it.
My Role
I helped shape and extend the campaign, designing layouts that balanced product information, photography, and playful headlines within the Google brand.
The Outcome
A set of campaign materials that shows how the product connects to everyday businesses, with layouts that can handle both a quick outdoor message and a closer read.