HUMAN POINT
Can a piece of the logo help tell the story?The Challenge
Forcepoint's cybersecurity story centers on people and their behavior. We needed to communicate that human dimension through a visual idea people could grasp quickly.
The Idea
Turn part of the Forcepoint logo into a spotlight. Paired with silhouettes and vivid backgrounds, it draws attention to the people inside a system and the risks that might otherwise stay hidden.
My Role
I developed the visual concept and silhouette treatment, using the relationship between the logo, light, and human figures to establish the campaign's graphic language.
The Outcome
A campaign look built from something the brand already owned, with a simple visual device connecting its identity to its focus on people.