HUMAN POINT
Who is an authorized user? Who is a rogue insider? Can a piece of the logo help tell the story?We figured cybersecurity needed a human touch, not just a bunch of blinking lights and code. So, we took Forcepoint's logo and turned it into a symbol—a spotlight shining into the shadowy corners of the digital world where cyber threats like to lurk. This bold move positioned Forcepoint as the sherpa for businesses trekking through the treacherous terrain of online security.
I dreamed up a minimalist, silhouette-driven concept that highlighted the universal nature of cybersecurity challenges. These stark silhouettes against striking backgrounds became our visual signature, plastered across everything to boost brand recognition and hammer home our message.