DOCTOR DIGITAL
Could a weird talk show explain a very technical subject?The Challenge
We needed to explain FCoE to IT professionals in a format that could hold technical information and give people a reason to keep watching.
The Idea
Build a strange little talk show around Doctor Digital. Surreal skits, improvised-looking props, and actual technical explanations share the set. The production's small budget became part of its character.
My Role
I worked with the team on set and prop design, including the cheeseball, and collaborated with the production crew on lighting, camera angles, and the visual staging.
The Outcome
A technical explainer built around a host and a recurring show format, giving the information room to sit alongside some fairly questionable props.