ZBOOK
How do you show the creative power of an HP zBook?Determined to create an ad campaign that screamed, "The HP ZBook 17? It's a portable powerhouse for creative geniuses!" we sought visual metaphors that could capture both its power and portability. Since our budget for a fancy photoshoot was, well, zero, I became a digital scavenger hunter, scouring the internet for the perfect images. We ended up with a roaring lion on a safari, a sleek sports car ready to race, and a high-fashion photoshoot – all showcasing the ZBook 17 in action.
Once I had my treasure trove of photos, I dove into the digital darkroom (aka Photoshop) and spent hours tweaking and perfecting each composition. It was a fun challenge to create a series of visually stunning ads that truly captured the ZBook 17's awesome spirit.