ZBOOK
How do you show creative horsepower without a big production budget?The Challenge
HP needed to communicate the creative capabilities of the ZBook 17. There wasn't a budget for a photo shoot, so the images would have to come together another way.
The Idea
Build scenes around the worlds a creative workstation can help produce. A lion, a sports car, and a fashion setup became different expressions of the same creative potential.
My Role
I developed the concepts, sourced the images, and built each composition in Photoshop. The work depended on finding the right pieces and making them look like they belonged together.
The Outcome
A series of composite images that gives the product a range of creative settings, built through image sourcing, art direction, and retouching.