A YEAR IN REVIEW
How do you show Google techs they made an impact? Through email and numbers?The Challenge
Make a year-end recap that feels personal and worth opening, not just another data dump.
The Idea
A dynamic year-in-review that uses bold visuals, oversized numbers, and illustrated characters to bring each user’s year to life. The goal was to make it feel unique...not templated.
My Role
I led the creative from start to finish. I designed the email and worked closely with illustrators, animators, and developers to build the experience.
The Outcome
A visually compelling, interactive recap that celebrated individual achievements and made users feel seen. Not just an email that got opened, but one that was remembered.