A YEAR IN REVIEW
How do you make a year-end recap worth opening?The Challenge
Google needed a recap that could turn individual activity and achievements into an email with a clear story. There were plenty of numbers. The challenge was giving them some personality.
The Idea
Let the numbers lead, with illustrated characters and bold layouts building a visual story around them. Each recipient's activity provides the content, while the design gives it a consistent structure.
My Role
I led the creative development and designed the email, working with illustrators, animators, and developers to bring the experience together.
The Outcome
A personalized recap that organizes individual achievements into a visual narrative, with a shared design system supporting different recipients' stories.