COVERED
How do you bring a whole company together under one idea?The Challenge
CBTS offers everything from cloud services to business communications. The brand needed to connect all those services without turning into a diagram of everything the company does.
The Idea
“Cloud, covered.” gave us a message and a visual starting point. A field of dots moves across photography and layouts, suggesting the services, people, and connections CBTS brings together. The pattern can change from piece to piece while still feeling familiar.
My Role
I helped develop the identity from concept through execution, including the logo, color palette, typography, photography treatment, and dot pattern. The four parts of the logo reflect consult, build, transform, and support.
The Outcome
A brand system that can tell the larger CBTS story or focus on a single service, with a shared visual language connecting the two.