COVERED
What does a company look like that covers everything from cloud to communications?To visually showcase the comprehensive cloud coverage of CBTS, we developed a pattern where each element represented a service—a kind of digital shield protecting businesses within this vast network. This visual metaphor emphasized CBTS’s commitment to being there for businesses at every stage of their cloud adventure.
As the brand's visual conductor, I orchestrated an identity around "consult, build, transform, support." We opted for a clean, modern, and professional aesthetic, using a deep navy blue (because it screams stability) with pops of vibrant turquoise—acting as an "on" button to energize the layouts. The typography was clean and easy on the eyes, reflecting the brand’s focus on clarity. And the logo? It visually embodied those four key actions. The result? A brand identity that clearly and effectively communicated CBTS’s mission and values.