INTELLIGENT
Can engineers get excited about making stupid things smart?We decided to get a little… weird. We dreamed up a sock. Not just any sock, mind you, but a super-sock powered by Intel, complete with its own processor, a built-in sweat analyst (because, why not?), and even a remote locator (for those days when your sock decides to go on its own adventure). This, along with a whole host of other connected gadget ideas, was our way of poking the bear—or, in this case, inspiring engineers—to think outside the box (or inside the sock, or the smart car seat, or the intelligent golf club…) about how Intel tech could turn everyday stuff into connected, futuristic gadgets.
To bring this vision to life, I teamed up with my word-slinging partner and, as the visual ringmaster, oversaw everything from design to production, ensuring the final ad was as inspiring (and slightly absurd) as our initial idea.