INTELLIGENT
Can engineers get excited about making stupid things smart?The Challenge
Inspire engineers to think creatively about everyday tech, and explore how Intel could power the next generation of connected gadgets.
The Idea
We embraced the weird. Enter the Intel-powered “super-sock”—complete with a processor, sweat analyzer, and built-in locator for runaways. This concept, along with other wild ideas like smart car seats and intelligent golf clubs, was designed to spark imagination and push the limits of what “smart” could mean.
My Role
As the visual lead, I partnered with a copywriter to concept the campaign and oversaw the creative execution from design through production. The goal: a campaign that was as inspiring and slightly absurd as the ideas it introduced.
The Outcome
A memorable, mind-opening campaign that encouraged engineers to rethink everyday objects, and imagine the future powered by Intel tech.