NO BULLY
Can we talk about bullying without showing black eyes and bruises?The Challenge
Address bullying in a way that feels meaningful without resorting to graphic or fear-based imagery.
The Idea
A heartfelt campaign built around a nostalgic school yearbook theme featuring upbeat photos of smiling kids and a bold “No Bully” message. The goal was to encourage empathy and remind people that everyone deserves to feel safe and included.
My Role
I created the No Bully brand from scratch—designing the logo (with a speech bubble to symbolize speaking up), developing the yearbook-style layout, and collaborating with the team to bring the concept to life.
The Outcome
A simple, powerful message delivered through thoughtful design. A campaign that made the conversation accessible and emotionally resonant, and one I’m proud to have shaped.