FORTY YEARS, PACKED NICELY
How do you celebrate forty years of bag making without getting too misty eyed?The Challenge
Chapman was launching two limited edition bags for its 40th anniversary. The visual direction and photography were already established, but the story still needed to come together clearly across a landing page and email.
The Idea
Let the products and materials do most of the talking. I used the existing brand system to build layouts that felt editorial, premium, and easy to move through, while balancing anniversary storytelling with product details.
My Role
I designed the landing page and email using the supplied brand direction, copy, and imagery. I handled the layouts, hierarchy, responsive thinking, image selection, and retouching where needed.
The Outcome
A polished set of launch materials that felt consistent with the Chapman brand and gave the anniversary products a clear, elevated place to live.