FORTY YEARS, PACKED NICELY
How do you give an anniversary collection room to tell its story?The Challenge
Chapman was launching two limited-edition bags for its 40th anniversary. The brand direction, copy, and photography were supplied; the launch needed a landing page and email that brought them together.
The Idea
Let the bags and materials lead. Editorial layouts balance the anniversary story with product details, giving the photography space and the reader a clear path through the collection.
My Role
I designed the landing page and email within the supplied brand direction, handling layout, hierarchy, image selection, retouching, and how the content would adapt across screen sizes.
The Outcome
A connected pair of launch materials that carries Chapman's established identity through the anniversary story and into the products themselves.