ADS HOLIDAY AI
How do you turn a messy shopping journey into one connected picture?The Challenge
Google Ads needed to explain how AI helps businesses connect with shoppers across different interactions. The campaign had to carry that story through social, presentation, and event formats.
The Idea
Make the connections visible. Colorful paths link people, products, and messages across the layouts, turning the shopping journey into a graphic system you can follow.
My Role
I developed the visual direction and designed social posts, presentation graphics, event screens, and supporting assets. I built the layouts, illustration system, typography, and compositions within the existing Google brand.
The Outcome
A campaign system that can tell the larger shopping story or focus on an individual interaction, with shared paths and graphic elements connecting the formats.