IT'S IT
Can a poster make you feel less guilty about eating an It’s It?Driven by the desire to create a poster campaign that would make people drool—specifically, for It's It ice cream sandwiches—we embraced the pure, unadulterated joy of indulging in a seriously delicious treat. We wanted to tap into that inner voice that says, "Diet? What diet?"
I designed the poster, letting the typography drip like melted ice cream and going bold with the fonts. The goal? To create a design so fun and playful it would trigger instant It's It cravings.